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Nike dominates boston marathon podium.

Posted by: ralame on 04/17/2017 09:24 PM

Today, the city of Boston welcomed the world’s fastest and durable runners for the Boston Marathon, and although the event is officially
nike air max 90 sponsored by adidas, it was Nike that got the proper exposure in the world of running. The three top finishers for both men and women are Nike athletes, with Oregon native Jordan Hasay finishing third in her first-ever career marathon. Nike has made headlines recently with their BREAKING2 initiative and the sick sneakers, such as the Zoom VaporFly Elite.

Nike’s BREAKING2 aims to play a role in breaking the two-hour marathon barrier; Geoffrey Kirui and Galen Rupp, the first and second nike air max 1 overall finishers, complete the marathon in just over two hours and nine minutes.Nike (NKE) emerged as the real winner of the 2017 Boston Marathon on Monday, despite falling short on its one key goal.In the marathon's 121st year, Nike sponsored athlete Geoffrey Kirui of Kenya won the men's foot race with a time of 2:09:37 and Edna Kiplagat, also of Kenya, won the women's foot race in 2:21:52, according to Footwear News.

Nike said the athletes were sporting sneakers from its line of Nike Zoom Vaporfly Elite, which will be released to select retailers nike air max 2017 on June 8.The one downfall here is that Nike boasted that its Zoom line - consisting of the Nike Zoom Vaporfly 4%, Nike Zoom Fly and the Nike Air Zoom Pegasus 34 - allows runners to "break the two-hour marathon barrier." That was not the case at the Boston Marathon.

Still, five of the six Boston Marathon runners standing on the winner's podium on Monday were wearing a pair of Nike's Zoom sneakers - a definite PR feat over competitors nike air vapormax such as Adidas (ADDYY) and Under Armour (UA) .The move came, too, after Adidas dethroned Nike for the first time in more than a decade as having the top-selling sneaker in the U.S. last year.

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